Websites

2004 was the launch of a major new initiative for IAG's hi-fi, pro audio and lighting brands.

The aim to move towards a global branding stratgey has been advanced significantly by the development of a series of new Web sites.

A modular, database driven approach has been developed, which significantly eases the process of translating Web sites into different languages - even using advanced character sets such as Chinese or Russian.

Authorised distributors have access to a custom developed management tool, allowing them to personalise their own version of the site with their exact product ranges and local contact information - even their own home pages, and all within a consistant corporate style.

Wharfedale and Audiolab have been the first two brands to undergo this transformation, and will soon be joined by Wharfedale Pro, Systems and Quad industrial. Early in 2006, Mission is also completed. As we move through the year, the aim is to mave all IAG's brand sites to this new modular structure - forging closer relationships with our distributors and communicating a global brand image.